When it comes to optimizing a website or blog post, there are two main factors at play:
- On-page SEO:- looks at what your site (or your page) is about.
- Off-page SEO:- looks at how authoritative and popular your site.
1) On-page SEO
It means optimizing different parts of your websites that affect your search engine ranking.
On-page optimization involves all the activity related to optimization of the websites which include Title tag, Meta tag, URL structure of the page, Internal linking within websites, Optimize image with alt text, quality content.
On-page SEO techniques for better ranking:
1) Site Uptime
Site uptime is very important because it means that your web hosting or web services are available. It’s one of the only things that is extremely important especially if you are driving the revenue through the website.
A website that suffers frequent downtime is like having no website at all. It’s like you have a store that remains closed most of the time.
So if your website is not available for the user then you can lose viewers as well as traffic. So check your website uptime here: Website Uptime
2) Site Speed
Site speed means how long it takes your website to load. A slow page will tend to a high bounce rate as users don’t want to wait for the time.
Site speed is important because if your site speed is low then it’s a direct impact to your competitor. Users will go to your competitor site.
Check out your page speed here:
3) Conversion and Goal
Conversion rate optimization(CRO) is the process of increasing the percentage of website visitor to take the desired action – be filing form, becoming customer or otherwise.
Let suppose you have a website where you give information. if any of your visitors come to your site and want to subscribe to your newsletter then he could easily able to get information.
In a simple way, you have to convert your viewer to subscribe to your blog or attract for a product which you want to give.
4) Duplicate Content Monitoring
Duplicate content in the online space means having the same content on two or more URLs. For example, if your site showing the same content on this type of URLs like www.xyz.com or xyz.com.
When there is an identical content on many URLs it becomes difficult for search engine to decide which one is original and the search engine gets confused as to which content to index and show on SERP.
So you can use 301 redirects in the .htaccess of the file and second is use rel=” canonical”.
5) Heading, Page title and Meta tags
- Title tag:- The title should be accurate and should give a brief of the page’s content. Your H1 tag is used only once, which is your title.
- URL:- Your URL contains the main/targeted keyword, and also short and self-descriptive.
- Meta tag:- A brief description of your page’s content which can be used by the search engine. It should contain related keyword of your website.
- Keyword density:- It is defined as the percentage of keywords or key phrase that appear on your websites. Try using your main keywords in once in the first paragraph and then in last.
2) Off-page SEO
Off-page optimization is a long term process and takes time to improve. simply put, Off-page is all about your online reputation.
It means increasing the authority of your domain by getting backlinks from other sites. For example,
“Backlinks are the currency of any Off page strategy.”
Off-page SEO techniques for better ranking:
1) Keyword Research
Keyword research is the process of finding the right keyword for your post.
By using keyword research tools you can determine a profitable niche, find related markets, rank well in search engines for specific, topics to drive traffic to your site and promote your products.
2) Press Release
A press release is the best way to drive a lot of traffic to your site, especially when they are published in popular newspaper and magazines.
Take some time doing your research before you start writing — if your story is accepted and published by a well-known paper or magazine, you could be deluged with traffic in a very short time.
3) Blog & Article
Blogging is one of the best and the easier way to promote your business online.it gives a reason for your visitors to come back to your website. Also, helps in better and more frequent crawling of your website to update your latest blog posts.
Write original articles and submit those articles on good article submission sites, is also a source of link building.
4) Social Media
Community creation on various social media can also be termed as online reputation management. Join the booming social media channels, engage with people in your community, follow influential people, extend your network.
once your profile has developed, do a regular post on social walls -quotes, poster, article sharing and so on.
5) Mobile Optimization
Since we are living in the mobile-first era more and more people use mobile search(for some websites mobile traffic goes up to 80%).
Make sure your website is mobile friendly. check out your website is mobile friendly or not here: Mobile-friendly test
6) Link Building
Link building is most important for Off-page SEO because more backlinks mean higher ranking. for link building check out my post-
Do you currently work on On-page & Off-page SEO techniques for your blog? Tell us about your experiences in the comment sections below.
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